Ensuring the security of your customer's data is a big deal. Hackers are continuously adapting and exploiting technological advancements and companies are data oases — and their main target. Recent statistics underscore the growing sophistication of cyber threats, with a surge in ransomware attacks and data breaches. As per Security Magazine's findings, we're talking more than 2,200 attacks every single day – with a cyberattack hitting about every 39 seconds.   

As our devices get savvier, hackers are keeping up. They're employing tactics like deepfakes for advanced and pinpointed attacks. Want to protect your business against them? You have to wield the right tools!  

Continuous authentication plays a pivotal role in countering the ever-evolving tactics of hackers, delivering a dynamic defense that adapts to emerging threats for heightened security. Dive into the transformative shift from event-based to continuous authentication with us. 

First things first: Why biometric authentication? 

Let's take a step back. We know how authentication methods have evolved over the years — from using a single password to access ALL our digital tools, from work tools to social profiles, to combining multiple methods of authentication to check our bank account.    

And while combinations of words, numbers, and symbols aren’t enough anymore, some types of MFA strategies are making users’ lives difficult. How many times did we have to juggle a password, a mobile device authenticator, and an SMS just to access our email? It certainly adds a layer of difficulty for hackers, but it also makes your customers’ day a bit more complicated.  

A lousy user experience for customers isn't just a minor inconvenience — it's a dangerous game that businesses should steer clear of. A poorly designed and frustrating user interface can lead to customer dissatisfaction, increased bounce rates, and, worst of all, a tarnished brand reputation. Customers today are spoilt for choice, and they won't hesitate to jump ship if faced with clunky authentication processes. 

Face biometrics takes it a step further in terms of security and convenience. Gone are the days when face recognition was confined to sci-fi flicks; it's now a technology embraced across various industries to bring an extra layer of security. Biometric face authentication has emerged as a smart alternative for businesses to authenticate and/or verify customers' identity, offering a blend of benefits: 

• Enhanced security.
• Operational efficiency. 
• A smooth user experience. 
• Reduced fraud.  
• Flexibility and scalability.  
• Compliance with regulations. 

In the grand scheme of digital security, user acceptance plays a pivotal role, and face authentication is winning hearts for its user-friendly approach. The era of cumbersome authentication processes is waning as customers embrace the simplicity of proving their identity with only their faces. This aligns with emerging trends in AI-driven fraud detection for 2025.

Shifting from event-based to continuous authentication 

Adaptive security measures take the concept a step further by dynamically adjusting the security protocols based on the evolving threat landscape. This adaptability is crucial in the face of sophisticated cyberattacks that employ various tactics to bypass traditional security measures. By leveraging artificial intelligence (AI) and machine learning algorithms, adaptive security systems can learn from patterns, recognize anomalies, and autonomously respond to emerging threats in real-time. 

For instance, if an unusual login pattern is detected or an unauthorized access attempt is identified, the system can respond immediately by adjusting access controls, initiating the face authentication process, or even temporarily restricting access until the threat is mitigated. 

And we are not merely talking about threat detection — continuous authentication embodies a proactive approach that not only safeguards sensitive information but also minimizes the impact of potential breaches.  

Continuous authentication effectively mitigates various modern cyber threats, including: 

• Session hijacking: Continuous authentication helps prevent session hijacking, where attackers take control of a user's session post-authentication, bypassing initial login checks. 
• Insider threats: It tackles the potential threat from insiders, including employees with malicious intent or compromised accounts. Continuous authentication can identify abnormal behavioral patterns, thereby thwarting any misuse of privileges. 
• Credential compromise: Even if credentials are compromised, continuous authentication adds an extra layer of security by monitoring and verifying user behavior throughout a session, making it challenging for attackers to mimic and exploit. 

Threats neutralised by continuous authentication

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The benefits of continuous authentication become clear when compared to the substantial financial and reputational harm resulting from data breaches, which can amount to millions or even billions of dollars. 

Unlike the conventional one-time authentication methods, continuous authentication operates as an ongoing, real-time process, providing a persistent layer of security. We’re talking about moving from reliance on singular authentication events to a more dynamic and adaptive approach. This transition represents a strategic response to the evolving landscape of cyber threats, acknowledging the limitations of event-based authentication and addressing the need for a more robust, persistent security framework. 

Explore the shift to continuous authentication and face biometrics for robust security with our digital ID solution.