Identity solutions are critical for modern businesses to protect sensitive data, secure transactions, and meet compliance requirements. With the increasing sophistication of cyber threats and regulations, implementing effective identity verification solutions has become a top priority for organizations. However, the implementation process can be challenging. 

Having this in mind, this article explores the three fundamental things to consider when comparing different types of identity solutions. 

What is identity verification? 

Identity verification is the process of confirming the identity of an individual or entity to ensure that they are who they claim to be. It is a crucial step in preventing fraud, money laundering, and other illicit activities. Identity verification can involve a variety of methods, such as verifying personal information, checking government-issued identification documents, or using biometric data. In many cases, businesses and organizations are required by law to verify the identity of their customers or users, such as in the case of financial institutions or online platforms. The goal of identity verification is to establish trust and security, protecting both individuals and businesses from potential harm. 

It may sound like a new thing, but businesses have been checking individuals' identities for years. In the past few decades, it has taken many forms, from paper-based documents to biometric recognition. With the advancement of technology, sophisticated ID verification systems have emerged to streamline the identity verification process for both companies and individuals. 

Identity verification solutions are tools or systems that help organizations manage and verify identities. These solutions can help ensure that only authorized users are given access to sensitive information, resources, or services. Overall, identity solutions are essential for businesses to protect sensitive information and ensure that only authorized users have access to it. Furthermore, they can also improve the user experience and help companies to keep compliant. 

3 things to keep in mind when choosing an identity verification provider 

When looking for an identity verification provider, you’ll quickly understand that not all will be suitable for your business. Some may be too expensive, and others may include having an entire IT team looking into integration. Some may be too complex, and others may not give you the features you need.  

Here are a few things you should consider before choosing an identity verification provider:  

User experience  

User experience is a critical consideration when implementing identity solutions. It can greatly impact the adoption and success of the solution. If users find the solution difficult to use or confusing, they may avoid using it altogether, which defeats the purpose of implementing an identity solution in the first place. 

A positive user experience begins with an easy-to-use interface. The solution should be designed with the user in mind, with a simple and intuitive interface that is easy to navigate. Users should be able to quickly and easily find the information they need and perform the actions they want to take. 

In addition to a user-friendly interface, the onboarding process should be straightforward. Users should not be required to provide unnecessary personal information or go through a complicated verification process that asks them to blink or to move according to some instructions. The onboarding process should be designed to minimize friction and ensure a seamless experience for the user. 

Easy integration 

Easy integration of identity solutions is an important consideration when implementing an identity solution. Organizations want to be able to seamlessly integrate the solution into their existing systems and workflows without causing disruptions or requiring significant changes. 

To ensure easy integration, the identity solution should be designed to be flexible and interoperable with a variety of systems and technologies. It should be able to integrate with popular platforms and tools, such as customer relationship management (CRM) systems, marketing automation tools, content management systems (CMS), and Identity and Access Management systems (IAM). This will allow organizations to leverage their existing infrastructure and workflows without having to start from scratch. 

Additionally, the identity solution should be easy to implement and configure. It should come with clear documentation and support resources to help organizations get up and running quickly. The solution should also be able to easily scale as the organization grows and its needs change. 

Data privacy  

Data privacy is a top priority for businesses of all sizes and industries. The Cambridge Analytica scandal and recurrent news of hacking and data breaches have made consumers more aware of data protection issues. People are increasingly concerned about how their personal information is being collected, stored, and used by companies. They want to know how their data is being protected and who has access to it.  

When implementing identity solutions, it is essential to consider the privacy implications of the solution. It is important to ensure that user data is always protected, and that the identity solution meets relevant privacy laws and regulations. The solution must comply with all relevant data privacy laws, as well as regulations such as the General Data Protection Regulation (GDPR). It is essential to ensure that the identity solution meets all relevant compliance requirements before implementing it. 

Furthermore, a decentralized identity solution in which user information is owned and controlled by the individual, rather than a centralized entity, gives users power over their personal data. With a decentralized identity solution, individuals can choose which pieces of personal information they want to share, and with whom, without having to trust a single entity with all their data. This provides a more secure and private way to manage one's identity and personal information, can help prevent data breaches and identity theft, and reinforces customer trust. 

Conclusion 

In conclusion, implementing an identity solution requires careful consideration of a variety of factors. By taking the time to assess these factors and selecting a solution that aligns with your organization's needs and values, you can ensure a successful implementation and provide your users with a secure and seamless experience. As the world becomes increasingly digital, identity solutions will only become more important. By staying informed and proactive, organizations can stay ahead of the curve and protect their users' identities and personal information.